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Sunday, October 11, 2026
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The Video Platform Provides Viewers Control to Limit AI-Generated Content in Their Feeds

The platform is rolling out a fresh option that permits them to lessen the amount of AI-created videos appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 bn AI videos.

Testing and Rollout

This change is undergoing trials over the next few weeks before a widespread release. This shift aligns with a increase in content created by AI, fueled by emerging video-generation tools.

AI Proliferation Online

It has been noted that nearly 10% of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is often absurd or dreamlike.

“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we intend to provide users the power to increase or decrease of that, based on their own choices,” stated a platform representative.

AI on the Platform

The service disclosed that there are now over a billion videos on its app labeled as artificially created. Overall, in excess of 100 mn media items are added to the platform daily, making AI content a limited part of its total content library.

User Control Features

Members will be able to reduce or increase the level of AI-generated videos they see by using the topic control option in the platform and picking “AI-generated content”. Further subjects that can already be adjusted under the tool cover politics, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s policies mandate creators to tag lifelike artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its terms of service.

Additionally, the service will now add an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also establishing a two million dollar AI literacy fund for specialists and groups to create educational content about responsible artificial intelligence. This initiative will support non-profit groups dedicated to teaching programming and robotics.

Platform Protection

TikTok has defended its safety measures, following debate over plans to cut jobs for hundreds of review team members in the UK. It is planning to eliminate hundreds of positions in its user protection division in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.

A company official stated that human moderation would remain essential, but AI can shield workers by eliminating the most graphic content before it gets reviewed by staff. The company announced a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its automated systems.

It is vital to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
Written by

Sarah Hancock

A seasoned product manager with over a decade of experience in the industry, passionate about innovation and customer satisfaction.

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